Marketers Are Now In The Entertainment Business

As the media landscape has changed dramatically over the last decade, marketers have begun to see their role as publisher’s shift from being a commodity to a creative outlet. With budgets available to produce great content, marketers are now able to create and promote it through the use of both earned and paid media. This shift in focus means that marketers are now in the entertainment business, and they must find ways to be effective in this new environment.All Movies HD Download free from here EPS Coin

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A prime example of product placement is in the “Iron Man 2” movie. The marketing campaign behind this film has leveraged the game’s t-shirt and hat brands to promote the movie. This is a more effective form of marketing than traditional advertising, since the product is not the focal point of the show itself. In addition to paid media, entertainment marketing often involves a combination of earned, shared, and owned channels to get the word out.more entertainment from jiorockers telugu

By engaging with fans online, artists, and entertainment businesses can create a more personal connection with their audiences. In addition to bringing fans backstage, many artists use social media to foster a sense of community around their work. For instance, sharing movie trailers and videos on Facebook have more potential than ever before. Pew Research Center found that Facebook users have an average of 338 friends. Social media exposure can increase word-of-mouth marketing.All Movies HD Download free from here DVDPlay

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